From the Field: Chelsie Walter Reflects on Beta!
Beta! is a program developed by People’s Liberty that connects emerging design talent with Cincinnati nonprofits to help them create valuable communication tools and share compelling stories. I am the first Beta! designer and a graduate of the Society of Mad Philanthropists.
The Nonprofit: Flywheel Social Enterprise Hub
Flywheel is a social enterprise hub that helps nonprofits and entrepreneurs build and scale businesses with a
social purpose. As a member of the team for these next three months, my goal is to help Flywheel tell their story
in an engaging and impactful way. My first week at Flywheel has been great. I’ve been able to immerse myself in
the world of social enterprise and learn how much Flywheel has to offer the nonprofit and social enterprise world.
I believe Flywheel does amazing work, but few know who they are, what they do and why it’s important. Flywheel empowers nonprofits to broaden their reach and further their mission. I quickly realized that the most powerful tool I could leave Flywheel with was a way to tell their own stories.
The Game Plan
I started by asking myself, how can I change the way an organization communicates with audiences? How can I tell stories in a way that is engaging, inspiring and thought provoking? What channels are used to tell these stories? How can I tackle this project?
I then began to identify the different channels of communication Flywheel uses to reach its audiences.
Flywheel communicates to different audiences under two umbrellas, Flywheel and Social Enterprise Cincy (SEC).
Both Flywheel and SEC communicate through their websites, social media outlets, e-blasts, and print materials. After identifying the forms of communication used, I examined the effectiveness of each form by putting together a pros and cons list. After completing the list, I was able to write suggestions on how to improve each form.
The deep dive into all forms of communication allowed me to assemble a list of materials I needed to develop
to tell Flywheel’s story along with SEC’s story. I found that the single biggest need for Flywheel was engaging content that told the story of the people that Flywheel’s work has impacted. To develop this content I need to take photographs, collect interviews and obtain any available metrics associated with each person. With this content, Flywheel can show the world that because of Flywheel’s help, their clients are able to help individuals in a deeper and more effective manner.
What I Hope to Accomplish
By the end of my three month stay at Flywheel, I hope to provide Flywheel with a platform to develop rich, engaging content that shares the amazing work Flywheel is accomplishing in the Cincinnati area.