From Audition to Opening Night, Part 1

Interviewing for this position started off as a phone call, which progressed to coming into the office and creating brand standards for 'this thing happening to celebrate our halfway point as People's Liberty.' I didn't really know what I was getting myself into but it seemed quite dynamic.

Getting settled and going over the brief with Megan was a quick mind shift from nervousness to chomping at the bit to start designing. Looking through PL's archive of design materials and finding inspiration images online informed my research on what direction I could take this in. 

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With Megan's direction, I continued sketching with paper and pen and ideating digitally. As fellow designers know, that feeling you see when you come up on an idea.. and it just feels right. When I went over another round of ideas with Megan she pointed one idea out and looking at it again I felt something. A whole dynamic system exploded in my head— and I needed to get it out. 

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I went home after that working-interview and poured over finessing the type system and a few deliverables and thankfully, I got hired! 

Here I am today in The Bunker working on Intermission as PL's 25th Resident. Building on the standards that I designed, and developing the Intermission brand on multiple platforms: a microsite, a fold-out-to-poster, a save the date, etc. 

a glimpse of the Intermission agenda/poster in progress

 

Opening night for Intermission isn't until November 16th, 2017— but I am getting more and more excited. I hope to create a piece that is not only informative, but tells the story of People's Liberty, and is such a compelling composition that visitors will want to keep this take-away and maybe even hang it up on their wall.. because I know even though I'm only three weeks in, this journey is just beginning. 

 

Anna Maffey
September 2017

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